MyLola
Pricing

Priced like a relationship is worth more than a seat.

One seat per LO syncing Arive. Support staff free, every tier. 14 days, no card up front.

Solo

One LO. The whole support team comes free.

$99/month

$79/mo billed annually

Start free
  • 1 Loan Officer seat
  • UNLIMITED free seats for Processor, LO Assistant, Business Dev
  • Email stays private — even your assistants can't read it
  • LO Assistant can book on your calendar (not your inbox)
  • Full Arive sync (real-time + daily)
  • Smart email matching + auto-attach
  • Lola: Draft reply + workflow drafts
  • Mail merge up to 100/click
  • Scheduled send + 60-day history backfill
  • 14 workflow templates
  • Unlimited households + partners
Most LOs pick this

Team

Each LO who pulls their own pipeline from Arive is one seat.

$79/LO/month

$63/LO/mo billed annually · 2 LO min

Start free
  • Everything in Solo, plus:
  • Seat count = number of LOs syncing their own Arive credentials
  • Still unlimited free Processor / LOA / Biz Dev seats
  • Each LO's email stays private — assistants and other LOs never see it
  • Cross-LO household sharing + handoffs
  • Team-wide workflow templates + shared starters
  • Per-LO + per-team activity tracking
  • Admin role for partners + co-founders

Enterprise

Branches, white-label, multi-tenant.

Custom
Talk to sales
  • Everything in Team, plus:
  • Multi-branch org structure
  • White-label (your brand, your domain)
  • SSO (Okta, Azure AD, Google Workspace)
  • Dedicated implementation support
  • Custom workflows + Lola tuning
  • Priority email + Slack support
  • Quarterly business reviews
Feature comparison

Everything, side by side.

FeatureSoloTeamEnterprise
Loan Officer seats (one per Arive sync)1Per LO billedUnlimited
Free Processor / LOA / Biz Dev seatsUnlimitedUnlimitedUnlimited
Email private to the LO (assistants can't read it)
Calendar shareable with LO Assistant
Role-scoped access (Processor / LOA / Biz Dev)
Cross-LO household sharing + handoffs
Arive sync (real-time + daily)
Smart email matching (loan #, address, name)
Lola: Draft reply + workflow drafts
Mail merge100/click100/clickCustom limits
Scheduled send
Historical email backfill60 days default60 days defaultUnlimited
Workflow templates14 built-in14 + custom14 + custom + Lola-tuned
Multi-branch org structure
White-label (your brand, your domain)
SSO (Okta, Azure AD, Google Workspace)
SupportEmailEmailPriority email + Slack
FAQ

Things people ask before signing up.

Does it work with my LOS?+

Arive today, with full two-way sync (we pull loans, statuses, and business contacts; you stay in Arive for the loan file). Encompass and Floify are on the roadmap. If you're on something else, email us and we'll tell you what we'd need to add support.

Will Lola send emails on my behalf without me approving?+

Never. Every Lola draft lands in your /lola-drafts queue or pre-fills your compose dialog. You review and send. The only emails that go out automatically are manual sends and scheduled sends YOU set up.

What happens to my data if I cancel?+

You can export everything (households, borrowers, loans, activities, partners, links) at any time as JSON or CSV. After cancellation, your data sticks around for 90 days in case you come back, then we hard-delete.

Can my processor, LO assistant, or business-dev person have their own login?+

Yes, on every tier including Solo, and they're completely free. Invite them, pick their role (Processor / LO Assistant / Business Dev), and they sign in with their own Google account. They operate inside YOUR CRM with role-scoped access — they can log activities, complete tasks, manage tasks, and (for the LOA) book on your calendar. We only charge for licensed Loan Officer seats.

Will my assistant see my email?+

No. Email is private to the licensed LO, always. No assistant role — Processor, LO Assistant, Business Dev, or Admin — can read, send, or even glimpse your inbox or sent folder. The same rule covers Lola: Lola only drafts email for the LO who connected Gmail. Calendar IS shareable with the LO Assistant (so they can book meetings on your behalf), but email is not.

How is a Team seat actually counted?+

One seat per LO who connects their OWN Arive credentials and syncs their OWN pipeline. If three LOs in your office each connect Arive, that's three Team seats. If one LO syncs Arive and two assistants help them work that pipeline, that's one Solo seat (the assistants are free). Seats follow the LO's Arive connection, not the headcount.

Why only charge for the LOs pulling from Arive?+

Because that's how an LO's business actually scales. You add an LOA before you add a second LO. You add a processor before either. Charging per-seat for the support team punishes you for building the right structure. MyLola charges for the revenue-producing seat (the licensed LO with their own pipeline) and lets you staff the rest of the team however you want.

How does the free trial work?+

14 days, no credit card. Connect Arive and Gmail, watch your real pipeline auto-populate, run a few workflows. If it doesn't click, walk away. If it does, drop a card before the 14 days end and pick a tier.

Is my email private from my team?+

Yes. Team members never see your personal Gmail inbox. They only see email threads that have been ATTACHED to a household or partner. Your @austensmith.com inbox stays yours.

What about RESPA?+

MyLola is an LO-side CRM. It doesn't do payment-flow, lead-purchasing, or anything that touches RESPA Section 8. We share borrower data only with the LO who owns the household and the team members they explicitly invite. Standard CRM posture.

How do you handle Gmail rate limits on mail merge?+

Mail merge caps at 100 recipients per click with 500ms pacing between sends. That keeps you under Gmail's ~500/day per-user limit even with normal day-to-day sending alongside. For larger blasts (1000+), Enterprise gets a dedicated outbound integration.

Free trial. No card.

Connect Arive, watch the pipeline populate, try Lola on a real reply. 14 days.

Start free